Academic Conferences International

Proceedings of
The 5th European Conference on Research Methodology for Business and Management Studies

The proceedings of the above conference are now available to purchase in two formats, Book or CD-ROM:

UK AND EUROPE: Cost, including post and packing is £60.00
REST OF THE WORLD: Cost, including post and packing is £65.00
Cost for CD is £50, including post and packing, including post and packing, to UK and Europe and £55 to anywhere else in the world.

The Contents of the Proceedings are shown below.

If you would like to download and read the Abstracts of the papers presented at the Conference, please click here.

To order the Proceedings, please click here.

Paper Title	Author(s)	Page
Preface		v
Biographies of Conference Chairs, Programme Chair, Keynote Speaker and Mini-track Chairs		vi
Biographies of contributing authors		viii
The Legitimacy of Grounded Theory	George Allan University of Portsmouth, UK	1
Exploring Issues for Measuring Congruity between Group Consensus and Personally Held Values	Ivana Adamson Zayed University, College of Business Studies, Dubai Campus, Dubai, UAE.	9
Gender Differences in Perceived Person-Environment Fit Among Pakistani Managers	Afsheen Anwer Department of Psychology, University of Karachi, Pakistan	21
A Philosophical Hermeneutic Approach for Understanding Environmental Problems: A Case Study on Lake Taupo	Murugesh Arunachalam Waikato Management School, University of Waikato, Hamilton New Zealand	31
Theory Building Through Case Study Analysis	Frank Bannister¹, Paul Griffiths² and Dan Remenyi¹ ¹Trinity College Dublin, Ireland ²The Birchman Group Latin America, Santiago, Chile	39
An Inductive Triangulation Approach as a Vehicle to Investigate the Use of Knowledge Management to Support Innovation in UK Energy Sector Small to Medium-sized Enterprises	Irfan Bashir, José Miguel Baptista Nunes and Nigel Russell University of Sheffield, UK	51
Second Order Discourse: Critically Informed Research	Peter Bednar and Christine Welch School of Computing, University of Portsmouth, UK	61
Using Ethnographic Research to Investigate the Development Process of a University’s Information Strategy	Yongmei Bentley¹ and Steve Clarke² ¹Luton Business School, University of Luton, Park Square, Luton UK ²Business School, University of Hull, UK	69
The Contribution of Empirical Critical Information Systems Research	Ann Brown Cass Business School, City University, London UK	79
North-Eastern Thai Culture Values and Marketing	Rudolph Brown¹ and Ian Michael² ¹University of Wolverhampton, UK ²Zayed University, Dubai, United Arab Emirates	87
The Application of Cross Product Deviation Analysis (CPDA) to Small Samples of Multivariate Data to Facilitate the use of Factor Analysis.	Gabriel Byrne, Frank Bradley and Carlos Sousa UCD Michael Smurfit School of Business, University College Dublin, Ireland	91
Is Research that is both Causally Adequate and Adequate on the Level of Meaning Possible or Necessary in Business Research? A Critical Analysis of Some Methodological Alternatives	David Coldwell School of Management, University of KwaZulu-Natal, Durban, South Africa	99
The Long March: A Novice Researcher's Journey of Discovery Through the Research Methodological and Philosophical Maze and Haze	Fiona Darroch and Mark Toleman Faculty of Business, University of Southern Queensland, Australia	109
Using Balanced Scorecard Approach for Designing an Integrated Learning Environment for Undergraduate Dissertations	Jacqueline Day and Milena Bobeva The Business School, Bournemouth University, Poole, UK	117
Grounding the Dynamics of Management Research Supervision	David Douglas Business School, Faculty of Business and Law, Staffordshire University, UK	131
Synchronous Online Interviews as a Data Collection Technique: Strengths and Weaknesses	José Esteves¹ and Eduardo Fernandez Cantelli² ¹Instituto de Empresa Business School, Madrid, Spain ²Departamento de Administração da Receita Previdênciária, Brazil	141
Transferring Measurement Paradigms between Disciplines - Rasch Modelling as an Alternative to Classical Test Theory	Alexandra Ganglmair-Wooliscroft Department of Marketing, University of Otago, Dunedin, New Zealand	147
Critical Appreciative Processes: Adding Value Through Paradox	Suzanne Grant Waikato Management School, University of Waikato, Hamilton, New Zealand.	155
Using Event Study Methodology to Assess Financial Impact of Media Announcements on Companies	Mike Hart Department of Information Systems, University of Cape Town, South Africa	161
Can we Measure Excellence in Business Studies Education (Utilising Innovative Methodologies?)	Mike Hart and David Rush Business Management Group, The University of Winchester, UK	171
Obstacles to the Modelling of the Causes of Project Success and Failure	Robert Hughes, Abdullah Al Shehabd and Graham Winstanley University of Brighton, UK	179
Qualitative Interview Techniques	Gordon Hunter Faculty of Management, The University of Lethbridge, Alberta, Canada	187
Narrating the Experience of Middle Management in the Implementation of Change Initiatives – A Methodological Perspective	Mary Keating and Denis Harrington Waterford Institute of Technology, Ireland	195
Bringing Information and Communication Technologies (ICTs) to Rural Women in Southern Africa as a Way of Bridging the Digital Divide and Gender In-Equalities	Reinford Khumalo¹ and Rosemary Sibanda² ¹Graduate School of Business Leadership, University of South Africa, South Africa ²National University of Science and Technology, South Africa	205
An Action Research Case Study – The Process of e-Commerce Adoption in an Irish SME	Orla Kirwan and Kieran Conboy National University of Ireland, Galway, Ireland	209
Learning from Longitudinal Research into Women’s Experience of Business Ownership	Deborah Knowles Westminster Business School, University of Westminster, London, UK	219
Research Methods, Philosophy at Undergraduate Level: the Challenge of Engagement	Karl Knox Nottingham Trent University, UK	227
On the Ground with Grounded Theory: a Reflection from a Study of Dutch Firms’ Operations in Thailand as a Distinct Platform of Cross-Cultural Knowledge Dynamics	Nantawan Noi kwanjai and J Friso den Hertog Universiteit Maastricht, UNU-MERIT, Maastricht, The Netherlands	237
Research Method for Investigating Cross-Cultural Linkages between Leadership and Organizational Learning	Murtuza Ali Lakhani University of Phoenix, Roseville, CA, USA	249
Combining Grounded Theory and Ethnography for Cultural Comparative Research of Global Strategic IS Management in the Multinational Investment Banks	Hideyuki Matsumoto University of London, Birkbeck College, London, UK.	259
Research Methods in Management and Social Sciences	John Mendy University of Lincoln, Lincoln Business School, Brayford Pool, UK	269
Using Content Analysis to Investigate the Growth of Dubai as a Tourism Destination	Ian Michael Zayed University, Dubai, United Arab Emirates	279
Someone to Watch Over me: Exploring Participant Observation as a Research Methodology	Sarah Montano University of Birmingham, Edgbaston, UK	287
Strategies for Teaching Research Ethics in Business, Management and Organizational Studies	Linda Naimi Purdue University, USA	293
In Defence of Content Analysis Methodology	Lynne Nikolychuk¹ and Pamela Abbott² ¹Department of Management, Kings College London, London, UK ²Management Information Systems, University College Dublin, Ireland	302
Sponsorship Evaluation	Norm O’Reilly¹and Judith Madill² ¹Faculty of Business, Ryerson University, Toronto, Canada ²Eric Sprott School of Business, Carleton University, Ottawa, Canada	313
Supporting the Transition from a Book to a Fully Customisable Web Application: a Research Design Approach	Robert Polding, Miguel Nunes and Bernard Kingston Department of Information Studies, University of Sheffield, UK	321
Embedding Reflective Practice in Undergraduate Business and Management Dissertations	Martin Rich Cass Business School, London UK	329
Transforming the ‘Smart Heart’: Towards an Interpretive Framework for Emotional Intelligence	Sinéad Ruane University of Massachusetts, Amherst, MA, USA	335
The Development of Quality Management Tools in Business Studies Education	David Rush and Mike Hart Business Management Group, The University of Winchester, UK	343
e-Collaboration and Audit Firms	Vincent Shea and Kevin Dow Kent State University, Ohio, USA	349
Combining Research Methods: Netnography and Depth Interviewing	Lisa Simpson University of Otago, New Zealand	357
Theory Testing Using Case Studies	Pernille Dissing Sørensen¹ and Ann-Kristina Løkke² ¹University of Southern Denmark, ²Aarhus School of Business, Denmark	363
Composition of Teams and Computer-based Tasks: Effects of Gender	Charlene Stokes, Anupama Narayan and Debra Steele-Johnson Wright State University, Dayton, Ohio, USA	373
Educating Lisa, Bart and Marge Simpson: Methodology, Relativism and Hope	K A Van Peursem Department of Accounting, University of Waikato, Hamilton New Zealand	383
How PAR Helps Us Reveal The Local Delivery Of A National ‘Brand’	Donna Woodhouse Sheffield Hallam University, UK	395
On Readability and Accuracy: The Necessity of Interpretivism in Historical Business Research	Ben Wooliscroft University of Otago, Dunedin, New Zealand	401