ECRM 2013 Home
   ECRM 2012 Home
   Practical Information
   Proceedings 2012
   ECRM Future & Past
   About ACI
   Academic Bookshop
ECRM 2012
28-29 June, Bolton, UK
Home >> ECRM >> ECRM 2012 >> Programme
WWW ACI   At a glance Calendar RSS Feed Contact us

Click Here!


Conference Programme - 11th European Conference on Research Methodology for Business and Management Studies ECRM 2012
The programme for the conference is given below. This may be updated as the conference approaches. It is important to note that travel arrangements should not be made based on the presentation slot shown in any preliminary programme. If you have a specific need to speak on a particular day, please email the conference Director, Sue Nugus, who will try to accommodate you.

 programme download ( updated 27 June)


Wednesday 27 June 2012


Pre-conference registration and welcome meeting (Until 1930)
In the bar at the Holiday Inn Hotel

Thursday 28 June 2012


Room d2-006
Registration and coffee


Room: Deane Lecture Theatre
Welcome to the Conference: Gill Green, University of Bolton, UK


Keynote address: Bob Wood, University of Manchester, UK
Mixed, Multi and Muddled: Methods, Paradigms and Research Integrity


Conference splits into streams


Room: d2-004
Stream A:  Interpretivist Research and Ethics
Chair: Elrita Grimsley

Room: d2:014
Stream B: Mini Track on Researching the Student Experience in Higher Education
Chair: Jim Stewart

Room: d2-016
Stream C: Mini Track on Research methodologies for Project Management
Chair: Panayiotis Constanti

Room: d2-020
Stream D: Application, Reflection and Sustainability
Chair: Bronwen Betts


Interpretative Research Pardigms: Points of Difference
Wright Nevan and Erwin Losekoot, Auckland University of Technology, New Zealand

‘Why Should I Care?’ Facilitating Learning in Higher Education
Kyriacou Maria and Panayiotis Constanti, University of Nicosia, Cyprus

True Science and Project Management
Shepherd Miles, Bournemouth University, UK

Polarization in Research Methods Application: Examining the Examiner
Acheampong Edwin A, Marcia Mkansi, Reddy Kondal Kandadi and Baomin Qi, University of Bolton, UK


Quality Criteria for Interpretive Research in Information Systems: A Reflection on Klein and Myers’ Set of Principles
Cardoso Ana and Isabel Ramos, University of Minho, Portugal

Student Satisfaction Formation: Linkage Between Information, Satisfaction and College Choice Satisfaction
Ismail Nurlida, Taylor's University, Faridah Hj. Hassan and Nooraini Mohamad Sheriff, Universiti Teknologi MARA, Malaysia

The Roots and Components of "Workflow" Using Visual Methodologies
Alhalalat Saleh, King Saud University, Riyadh, Saudi Arabia

The Role of Reflection by the Professional Information Systems Practitioner in South Africa
Averweg Udo, eThekwini Municipality and University of KwaZulu-Natal, Durban, South Africa


Research Ethics for Sustainable Development
Stacey Anthony, University of the Witwatersrand, Johannesburg, South Africa

Evaluating Doctoral Education: A Conceptual Paper
Anderson Valerie and Sarah Gilmore, University of Portsmouth, UK


The New Role of Marketing Research Toward Sustainability: A Value-Driven Perspective
Somdee Hongthisanvivat, Thammasat University, Bangkok, Thailand







Room: d2-004
Stream A: Research Design and Evaluation
Chair: Valerie Anderson

Room: d2-014
Stream B: Mini Track on Researching the Student Experience in Higher Education
Chair: Jim Stewart

Room: d2-016
Stream C:  Qualitative Methods
Chair: Udo Averweg

Room: d2-020
StreamD: PhD Colloquium
Chair: Rachel McClean


A Technical Guide to Designing and Implementing Effective Web Surveys
Baatard Greg, Edith Cowan University, Perth, Australia

Online Formative Assessment: Does it Add up to Better Performance in Quantitative Modules?
Fitkov-Norris Elena and Rebecca Lees, Kingston University, London, UK

Silent Voices in Organisations: Conscientization as a Reflexive Research Methodology
Armitage Andrew, Anglia Ruskin University, UK

Researching Implementation of Quality Assurance Policy in Malaysian Private Higher Education
Tang Siew Fun, Taylor's University and Sufean Hussin, University of Malaya, Malaysia
Appreciative Leadership: Dreaming the Underland-to-Wonderland Dream for Managing a Higher Education Institution
Smit Emmie and Rita Niemann, University of the Free State, Bloemfontein, South Africa
An Insight into the Promise and Problems of Combining Life History and Grounded Theory Research
Betts Bronwyn, Anglia Ruskin University, Essex
Can Post Modernism Contribute to Saving the World?
Gilligan Christine, Sheffield Hallam University, UK
The Study of Strategy Making Process in UK Universities: An Interpretative Approach
Zerguit Lilia, Sheffield Hallam University, UK
Modeling Organisational Trust: Addressing Challenges of Measurement Invariance
 McLeary Carvell, University of the West Indies, Jamaica and  Paula Cruise, University of Cambridge, UK
1440-1530 discussion and feedback


Eating Our Own Cooking: Toward a Design Science of Research Methods
Venable John R., Curtin University, Perth, Australia and Richard Baskerville, Georgia State University, Atlanta, USA

The Educational Scorecard: A More Appropriate Evaluation?
Griggs Vivienne, Leeds Metropolitan University, Michele Blackburn, Sheffield Hallam University and Joanna Smith, Leeds Metropolitan University, UK

Generating a New Interview Method
Hirose Yayoi, Japan Science and Technology Agency, Kiyoshi Itao, Tokyo University of Science and Tomohiro Umbda, Nara Women's University, Nara, Japan


Issues and Challenges of Evaluating Digital Divide Projects
Logan Keri and Barbara Crump, Massey University, Wellington, New Zealand

Research Philosophical Debates and Classifications: Students’ Dilemma
Mkansi Marcia, Edwin Acheampong, Baomin Qi and Reddy Kondal Kondadi, University of Bolton, UK








Deane Lecture Theatre
Keynote address: Tony Hirst, Open University, UK


Room: d2-004
Stream A:  Research Methods in Practice
Chair: Leslie Dinauer

Room: d2-014
Stream B: Mini Track on Researching the Student Experience in Higher Education
Chair: Jim Stewart

Room: d2-016
Stream C: Quantitative Methods
Chair: Aileen Cater-Steel



A Model Development Strategy to Determine Factors that Influence Knowledge Retention in Organisations
Martins Ellen Caroline, Organisational Diagnostics and Nico Martins, University of South Africa, Pretoria, South Africa

Students’ Entrepreneurial Transition in Enterprise Education: A UK/China Comparison
Shi Jiwei Jenny, University of Central Lancashire, Naomi Woodier-Harris, University of Derby and Quan Jin, Shanghai Institute of Foreign Trade, UK

Constructing Homogeneous Likert-Type Summative Rating Scales According to Classical Measurement Theory
Viljoen Marianne, University of the Free State, Bloemfontein, South Africa



A Methodological Approach to Investigating the Transferral of Human Resource Management Practice from a Multinational to the Host Country
Rowlands Kate, University of Salford, UK

Researching Resilience as a Psychological Resource Capacity: A Possible Predictor of Students' Academic Experience at a South African University
Niemann Rita and Tina Kotze, University of the Free State, Bloemfontein, South Africa

Application of Cluster Analysis and Discriminant Analysis in Market Segmentation and Prediction
Yeung Ruth, Institute for Tourism Studies and Wallace Yee, University of Macau, China



Appreciative Inquiry as an Alternative Method to Assess Service Quality in a Special Library
Grimsley Elrita, University of the Free State, Bloemfontein, South Africa

Measuring the Students’ Satisfaction with the Romanian Higher Education Environment: The Case of Blended Learning System at the University of Oradea
Giurgiu Adriana, Carmen-Alina Popa and Adrian Negrea, University of Oradea, Romania

Parameter Estimation Using Asymptotic Analogy
Stacey Anthony, University of the Witwatersrand Business School, South Africa



Close of conference day

Close of conference day

Close of conference day

Close of conference day


Conference dinner at Bolton Town Hall

Friday 29 June


Room: d2-006
Refreshments available


Room: Deane Lecture Theatre
Opening Messages


Keynote address: Peter Kawalak, University of Manchester, UK
The Struggle to be Engaged and Relevant


Presentation to introduce ECRM 2013: Isabel Ramos, University of Minho, Portugal







Poster contributors will stand by their posters for others to come and discuss the research


Room: d2-004
Stream A: Mini Track on Ethnographic Research Methods
Chair: Ann Brown

Room: d2:014
Stream B: Mini Track on mixed Methods
Chair: Jonathan Lord

Room: d2-016
Stream C: Grounded Theory
Chair: Deborah Anderson

Room: d2-020
Stream D: Mini Track on Teaching Research Methods and Methodologies
Chair: Marie Ashwin and Angela Benson


Ethnographic Research Methods in Business and Information Systems Research
Brown Ann and Jessica Iacono, Cass Business School, London, UK

Are Employment Tribunals a Barrier to Justice? A Mixed Methods Approach
Lord Jonathan, University of Salford, UK

Validation of Grounded Theory Based Data by Means of Analytical Mapping Techniques
Bergaus Martin,  Bernd O. Stottok and Andrea Gorra, Leeds Metropolitan University, UK

Students so Close, yet so far Away: A Case Study and Best Practices for Teaching Research Methods Online
Dinauer Leslie, University of Maryland University College, Adelphi, USA


Substantiate the Reflexivity: The Insider-Outsider Role of an Ethnographic Researcher
Cui Ke, Durham University, UK

Establishing and Maintaining Focus in your Research: Promoting the use and Effective Implementation of Focus Group Methodology in a ‘Real-Life’ Research Study
Lamb David, Edith Cowan University, Perth, Australia

‘Thing’ Qualities: Grounded Theory Method, Discourse Analysis and Semiotics Approaches
Lopes Arminda, Instituto Politécnico de Castelo Branco, Portugal

The Drivers Behind the Establishment of a Dissertation Supervision Process in the French Grande Ecole System.
Ashwin Marie, Ecole de Management de Normandie, France and Alan Hirst, London Southbank University, UK


Cross-Cultural Marketing Research: Neuromarketing and In-Depth Interview
Ozdemir Maia, Tomas Bata University in Zlin, Czech Republic

The Question of Mixed Methods Suitability to RBV Research: A Literature Review
Mkansi Marcia, Baomin Qi and Gillian Green, University of Bolton, UK

Weaving the Threads of Reflexivity: Coming to terms with Grounded Theory Research
Kanyangale MacDonald and Noel Pearse, Rhodes University, Grahamstown, South Africa

Solving Problems: A Living Theory Approach to Research Development
Myers Graham Trevor, Durban University of Technology, South Africa


Searching for a Third Way:  Self Justification
Mendy John, University of Lincoln, UK

Beyond the Glass Ceiling: A Gendered and Cultural Hospitality Management Discourse on The Advancement of Women Based on Integrated Research Paradigms
Samkange Faith and Sihle Dingani, Swiss Hotel Management School, Switzerland


Utilising  Assessment Tasks to Support the Research of MBA Students
Pearse Noel, Rhodes Business School, Grahamstown, South Africa







Room: d2-004
Stream A:  Psychometric studies, Meta-Science and using Technology
Chair: Vivienne Griggs

Room: d2-014
Stream B: Mini Track on mixed Methods
Chair: Jonathan Lord

Room: d2-016
Stream C: Professional Doctorate Collquium
Chair: Ann Brown

Room: d2-020
Stream D: Mini Track on Teaching Research Methods and Methodologies
Chair: Marie Ashwin and Angela Benson


Systematic Review of Empirical and Psychometric Studies on Organizational Commitment conducted in Turkey
Dolma Serkan, Ozlu Azakl, Yagzhan Yazar and Talha Demirbas, Istanbul University, Turkey

Alleviating Design Silence in Design Science Research: A Proposal of a Design Method
Gacenga Francis, Aileen Cater-Steel, Mark Toleman and Wui-Gee Tan, University of Southern Queensland, Toowoomba, Australia

Promoting Innovation in Data Poor Public and Private Business Areas through Systems Analysis
Ren Chiang, Gillian Green and Robert Wood, University of Bolton, UK (PhD)

Towards an Outcome-Based Approach to Literature Review for Business and Management Research Students
Wotela Kambidima, University of Witwatersrand, South Africa (Round table)


A Journey into Analysis in the Development of a World of Meta-Science
Myers Graham Trevor and Verna Yearwood, Durban University of Technology, South Africa

Towards Bridging The Quantitative-Qualitative Divide In Business And Management Research
Marais Hendrik, University of Pretoria, South Africa

The Doctoral Level Practitioner: The Development of New Knowledge Through an 'all-channels open project' for the Teaching of Bio-Sciences in national and International Nurse Education
Campbell John Lorrimer, University of Cumbria, Robert Campbell and Gill Green, University of Bolton, UK (PhD)

Faculty Attitudes Towards Research Supervision and Postgraduate Students’ Programme Completion at the University of Ibadan, Nigeria
Oladejo Maruff Akinwale and Emmanuel Olufemi Adeniyi, Federal College of Education (Special), Oyo, Nigeria


Using Technology to Support and Monitor Independent Learners
Rich Martin, Cass Business School, London, UK


Action Learning and the Environmental Factors in Developing Engineering Expertise
Bell Mathew, University of Bolton, UK (PhD)



Room: Dean Lecture Theatre
A summary of issues raised during the conference.
Led by Gill Green


Prize-giving: Award for the best PhD paper and Best Poster Prize


Close of Conference

Close of Conference

Close of Conference

Close of Conference







To be presented during the refreshment break on Friday from 1030-1100



Work-in-Progress with Posters

Poster with abstract


Enhancing Students Academic Skills: The Case of the Bucharest Academy of Economic Studies.
Purcarea Irina, The Bucharest Academy of Economic Studies, Romania

Community Participants Wellbeing
George Karen, Petia Sice, Robert Young, Saftwat Mansi and Jeremy Ellman, Northumbria University at Newcastle, UK

Embedding Research Data Management Behavioural Change Through a Policy, Systems and Human Support Infrastructure
Wood Lindsay, Niall O'Loughlin and Janet Wheeler, Newcastle University, UK



Focus Groups as Evaluation: Exploring Issues Connected with “Insider” Research
Anderson Deborah, Kingston University, UK





Wireless access information
User name:aa34tmp
password: bolton123


Last updated 29 June 2012




Academic Conferences Limited - Curtis Farm, Kidmore End, Nr Reading, RG4 9AY, England - Tel: +44 (0)1189 724148 - Fax: +44 (0)1189 724691
eMail: Copyright 2003-2012 Academic Conferences Limited - registered in England - No: 4719488 - VAT No: 812 5386 38