9th European Conference on Research Methodology for Business and Management Studies

Proceedings of
The 8^th European Conference on Research Methods for Business and Management Studies
held at the University of Malta, Valletta, Malta
22-23 June 2009

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Paper Title	Author(s)	Page No.
Preface		vi
Biographies of Conference Chairs, Programme Chair, Keynote Speaker and Mini-track Chairs		ix
Biographies of contributing authors		x
Building a Qualitative Research Methodological Strategy to Understand Knowledge Management in the Brazilian Organizational Context: Multiple Case Studies for the Proposition of an Integrative Conceptual Model	Rivadávia Drummond de Alvarenga Neto¹, Beatriz Valadares Cendón² and Ricardo Rodrigues Barbosa^{2 1}Fundação Dom Cabral, Brazil ²Universidade Federal de Minas Gerais, Brazil	1
Bibliometric Approach to the Study of Student Satisfaction	Helena Alves University of Beira Interior, Covilhã, Portugal	14
Secret Data and Organisational Life: The use of Personal Exchanges to Reveal Hidden Truths	Andrew Armitage and Alan Thornton Anglia Ruskin University, Chelmsford, UK	24
‘Read, Mark, Learn and Inwardly Digest’ * an International Flavour to a Literature Review*With apologies to the Book of Common Prayer (1662)	Marie Ashwin¹ and Alan Hirst^{2 1}Ecole de Management de Normandie, CAEN, France ²London South Bank University, London, UK	31
Systemic combinatory use of Brainstorming, Mind-Maps and Rich Pictures for analysis of complex problem spaces.	Peter Bednar¹ and Lynn Day² ¹University of Portsmouth, UK and Dept. Informatics, Lund University, Sweden ²University of Portsmouth, UK	38
Move Along Please – There is Nothing new Here!	Peter Bednar¹ and Christine Welch^{2 1}University of Portsmouth, UK and Lund University, Sweden ²University of Portsmouth, UK	48
An Intellectual Device to Critically Appreciate Software Project Management Methodologies	Gary Bell, Jon Warwick and Mike Kennedy London South Bank University, London, UK	55
Within and Beyond Corporate e-Boundaries: Supervisor’s Experiences with Mentoring Research Students Online	Milena Bobeva Bournemouth University, Poole, UK	68
The Values that University Students Attributed to the Internet: Replication of Factor Analysis Results with the Nominal Group Technique	Laurent Bourdeau¹ and Pascale Marcotte^{2 1}Université Laval, Quebec City, Canada ²Université du Québec à Trois-Rivières, Canada	76
Researching Spirituality and Meaning in the Workplace	Carole Brooke and Simon Parker Lincoln Business School, University of Lincoln, UK	84
Evaluating Qualitative Research – Implementing the Research Audit Trail	Marian Carcary University of Limerick, Ireland	94
Interaction- A Tool for Observing the Relationship in Relationship Marketing	Yi-An Chuang and Yufan Wu University of Lincoln, UK	102
The Use of Grounded Theory to Construct Meaning in Corporate Social Responsibility	Phil Considine University of Lincoln, Brayford Pool, UK	108
Understanding Effective Boards - Grounded Theory Methodology and Mutual Fund Governance	Margaret Cullen and Niamh Brennan University College Dublin, Ireland	116
Action Research in Emerging Technologies in Health Information Systems: Creating a Mobile Information Environment in a Hospital Ward	Linda Dawson¹, Julie Fisher¹, Stephen Weeding¹, Liza Heslop² and Andrew Howard^{1 1} Monash University, Caulfield East, Victoria, Australia ² Victoria University, St Albans, Australia	127
How to Make Sure Your Figures Don’t Lie – Lessons From Information Systems Survey Research	Verena Dorner University of Passau, Germany	136
An Exploration of a Mixed Modalities Approach Within Entrepreneurial Decision Making	David Douglas Business School, Staffordshire University, Stoke-on-Trent, UK	145
A Longitudinal Approach to Evaluating Undergraduate Students Studying ‘Enterprise Education’ Modules; Pitfalls, Problems and Struggles	Victoria Harte and Jim Stewart Leeds Metropolitan University UK	151
Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality	Klaus Heine Technical University of Berlin, Germany	160
Data Collection Among Health Care Professionals – Three Experiences From IS Sector	Eeva Heiro and Reetta Raitoharju Turku School of Economics, Finland	171
Research Methods – A Case Example of Participant Observation	Jessica Iacono¹, Ann Brown² and Clive Holtham^{2 1}Corus International Trading Limited, Schaumburg, USA ²Cass Business School, London, UK	178
Towards a pragmatic and philosophical basis for a multi -methods approach to investigating English further education colleges' performance as measured by student retention and achievement	Wyn Jenkins Staffordshire University, UK	186
The Journey of Undertaking an Explorative Case Study by Post Modernist Inquiry for the Purposes of a Doctoral Thesis	Diane Keeble-Ramsay Anglia Ruskin University, Chelmsford, UK	195
Claiming the Streets: Feminist Implications of Psychogeography as a Business Research Method	Deborah Knowles Westminster Business School, University of Westminster, London, UK	202
Developing a Research Design Supportive Framework for Constructivist Management Studies: A Meta-Analysis of a Research Project	Antonios Livieratos Université Paris 11 Sud, France BIC of Attika, Athens, Greece	210
Developing a new Perspective on Leadership Theory: From a Tree of Knowledge to a Rhizome of Contingencies	Chris Mortimer York St John University, York, UK	221
Developing Multipurpose Multidimensional Conceptual Frameworks: A Method for Creating Integrative Realities	John Murphy and Andrew Armitage Anglia Ruskin University, UK	228
Interface Design for Affect: A Picture Paints a Thousand Words	Lynne Newall¹, Gill Green¹ and Lynne Hall^{2 1}University of Bolton, UK ²Sunderland University, UK	237
Combining Semiotic Perspectives in Consumer Research	Madeleine Ogilvie and Katherine Mizerski Edith Cowan University, Perth, Australia	244
Researching Organizational Culture Using the Grounded Theory Method: Recognising Some of the Currents and Eddies on the Research Voyage	Noel Pearse and MacDonald Kanyangale Rhodes University, Grahamstown, South Africa	253
Challenges of Multicultural Data Collection and Analysis: Experiences From the Health Information System Research	Reetta Raitoharju¹, Eeva Heiro¹, Ranjan Kini²and Martin D’Cruz^{2 1}Turku School of Economics, Turku, Finland ²School of Business and Economics, IU Northwest, Gary, Indiana, USA	260
Some Best Practices Concerning Survey Nonresponse - and a few Good Ones, Too	Karsten Boye Rasmussen¹and Heiko Thimm² ¹University of Southern Denmark, Odense, Denmark ²Pforzheim University, Pforzheim, Germany	267
The Temporal Dimension of Longitudinal Research in International Business	Mélanie Raukko and Eriikka Paavilainen Turku School of Economics, Finland	276
Millennial Students and Information Literacy: Educating for Employability	Martin Rich Cass Business School, London, UK	285
Googling Companies - A Webometric Approach to Business Studies	Esteban Romero- Frías University of Granada, Granada, Spain	291
Mixed Methodology Approach to Place Attachment and Consumption Behaviour: A Rural Town Perspective	Maria Ryan Edith Cowan University, Perth, Australia	299
Succession in Nonprofit and Public Sector Organizations: Findings From Case Study Research	Joseph Santora¹, James Sarros² and William Seaton^{1 1}Thomas Edison State College, Trenton, USA ²Monash University, Caulfield, Australia	307
Business Research in Service Industries: The Choice of Meaningful Methodological Approaches	Mohd Sahar Sauian Universiti Teknologi MARA, Shah Alam, Malaysia	315
A Real World Comparison of Responses to Distributing Questionnaire Surveys by Mail and Web	Mark Saunders University of Surrey, Guildford, UK	323
The Repertory Grid Technique: A Method for the Study of Workplace Learning	Corrinne Shaw University of Cape Town, South Africa	331
An Empirical Analysis of Research Approaches Used by Postgraduate Students in a South African Tertiary Institution	Shawren Singh and Sam Lubbe School of Computing University of South Africa, Pretoria, South Africa	340
Overcoming the Fear of the Social - Moving With ANT Into Burrell and Morgan's Empty box	Jim Underwood University of Technology, Sydney, Australia	351
The (Secret and Password Protected) Diary of a Web 2.0 Novice Doing Subtextual Phenomenology	Jocene Vallack Central Queensland University, Rockhampton, Australia	358
Implementing ‘Grounded Action Research’ in Information Systems Development: The OrganiK Approach	Ana Vasconcelos¹, Dimitris Bibikas², Tim Zijlstra¹ and Iraklis Paraskakis^{2 1}The University of Sheffield, UK ²The University of Sheffield, UK and CITY College, Thessaloniki, Greece	367
Reconciliation of Opposing Research Approaches by Means of Ontological Horizons	Seppo Visala University of Tampere, Finland	377